Genes & Health identity and website

Genes & Health is one of the world’s largest community-based genetics studies aimed at improving health among Pakistani and Bangladeshi people across the UK, and helping to help address some of the root causes of health inequalities.

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What we did

We worked with the communications team and researchers at Genes & Health to understand the hopes and concerns of the project partners and communities, as well as reflecting on the key ingredients for the new identity. 

One area of concern and opportunity was that the existing identity was seen as technical and abstract. We used this knowledge, together with the existing DNA logo-form to investigate patterns and weaves found across different cultures and showed how a simplified identity could work with a woven pattern in a range of contexts.

Feedback from community members led to a strengthening of the underlying woven pattern and the use of photographic rather than illustrated images.


A major part of the project involved redesigning and developing the website which needed to explain the work of Genes & Health to people in the community.

Physical touch points

Since launching the identity we've implemented the identity across a range of physical as well as digital touch points, including water bottles, tote bags, pens, stickers, badges and hoodies.

Animations to come

We are continuing to work with the team to produce animations, patient information leaflets and more.

If you’d like help turning complex health, science and educational knowledge into beautiful communications that inspire healthy and sustainable lives, do get in touch.

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