To support the project, we co-designed the visual identity and created display banners, leaflets, social media assets and participant study materials. We are now developing the website, animations and a range of resources to promote participation and engagement among groups that are often excluded.

The website will be designed to demystify health research jargon, reinforcing Black Health Legacy’s mission to transform the health narrative for Black African and Black Caribbean communities in the UK.

We developed the identity through a series of co-design activities where we explored the diversity of African cultures and materials, while reflecting on the team’s desire to capture ideas around community as well as underlying genetic structures. 

To support the identity’s use, we developed a digital identity guide that shows how the identity can be used across physical and digital touchpoints.

The identity includes iconography and infographics that draw on the colours and elements of the logo.

We’ve also provided the team with tips and hints to help ensure the project communicates in clear, accessible language. This isn’t about using simplistic or childish language, but about achieving clarity and avoiding unnecessary complexity.

We have developed a range of participant information materials to make joining the research clear and accessible. We are also in the process of creating a study animation aimed at engaging non-English speaking communities.

Do get in touch if you’d like to bring knowledge to life across complex health, science or education challenges. We’d be delighted to collaborate.